For nearly 15 years, a family-owned custom furniture and accessories design and manufacturing company designed only for the interior design trade. Then in 2009, they decided to expand the line and open a brick-and-mortar store to the public in the Cedros Design District. I rebranded their image into Colibri Home, then in to 3 divisions – Colibri - Custom Furniture, Colibri - The Green Collection and One Person, One Product & Collectibles. Besides working with free-lance designers to develop a look, feel and color palette and a web designer to create the digital marketing, I developed and crafted marketing for all 3 brands – print, DVD and web catalogs; weekly email campaigns to 10,000+ trade partners; social media campaigns; special events and open houses. I created marketing plans and promotions for the 13 national design showrooms and 11 in-house custom accessory lines. I also managed white label product promotions with SOHO House NYC, My Design Source, EcoGreen and Palembas Flooring.