Creating infographics with our super talented UX Designers for My Medical Forum was the highlight of working on this account. Each week, a different designer and I would collaborate to develop a digital story using statistics, facts and interesting tidbits, all cohesively themed with custom-created graphics and content, engaging readers to experience vital nutritional stories in a whole new way. 

A holistic health practitioner wanted a cool website to replace his outdated wordpress one. Collaborating with two brothers who create amazing websites, we all worked together to understand what the client needed from his site – and delivered a product that blew him away. While I developed the brand messaging tone and content – and shot the photos – the UX designer and back end developer made it all come to life. The site also features a digital gift certificate that can be filled out and sent to a recipient, e-commerce to purchase supplements and other products, along with scheduling capabilities. Besides the website, a host of other pieces were developed, including business cards, signage, apparel and a hard copy gift certificate. I also developed social media plans for Facebook, Twitter and Instagram that the client implements. 

As a digital storyteller, I was part of a whole creative team effort to develop and implement a content marketing and rebranding campaign to promote a $1 Billion initiative for an entrepreneurial banking client. Before, during and after the event to announce the initiative, attendees received inspiring digital messaging and videos that they were encouraged to share with other entrepreneurs. The assets also included email marketing, invitations, web, landing pages, social media – all branded to deliver a cohesive message to boost business expansion and job growth. 

Based on an original campaign for Scripps Open Enrollment, this campaign retargeted users that had already visited the website. But this wasn't the only iteration ... I developed more than 25 different versions, for each of the personas and demographics. It was fun coming up with ideas that related to Superman without being trite. Small spaces, such as this banner, need to covert the user, but with very few words. And those words need to be especially chosen to effectively make a huge impact. Always a rewarding challenge when the art and content come together to magically tell the story in just a few seconds. 

Working at Sony Electronics North American Headquarters gave me the fascinating opportunity to collaborate with highly-technical product designers and engineers, product managers competing for 'real estate' in the ads, the talented graphic design team who had limited space for each item, and the amazing photographers and model talent – to turn that highly technical product information into effective brand messaging that was then published in 8-page, high-end, glossy advertising inserts that were placed in 11 million U.S. newspapers, as well as on product containers and digital media.

For nearly 15 years, a family-owned custom furniture and accessories design and manufacturing company designed only for the interior design trade. Then in 2009, they decided to expand the line and open a brick-and-mortar store to the public in the Cedros Design District. I rebranded their image into Colibri Home, then in to 3 divisions – Colibri - Custom Furniture, Colibri - The Green Collection and One Person, One Product & Collectibles. Besides working with free-lance designers to develop a look, feel and color palette and a web designer to create the digital marketing, I developed and crafted marketing for all 3 brands – print, DVD and web catalogs; weekly email campaigns to 10,000+ trade partners; social media campaigns; special events and open houses. I created marketing plans and promotions for the 13 national design showrooms and 11 in-house custom accessory lines. I also managed white label product promotions with SOHO House NYC, My Design Source, EcoGreen and Palembas Flooring.

As co-director of Southern California Region’s team  of internal communications managers and editors, we led the efforts to co-create and redesigned the region's bi-monthly publications delivered to 55,000 physicians and staff. To save costs and create a unified look and feel across the region, our team collaborated on the regional level, then worked in our own service area to host focus groups, naming contests and kick offs. In San Diego, we replaced what was more of a home town newsprint publication available on paydays - appropriately called 'Payday Postscripts' - into 'San Diego Pulse'. During our national convention, Kaiser Permanente CEO George Halvorson praised the regional redesign and implemented our rebranding as the national Kaiser Permanente internal publication standard for all regions. Rebranding increased hard-copy publication subscriptions by 40% in San Diego County, thanks to a more pleasing look and feel, along with drastic content changes that were more professional and applicable to the readership. 

Every day in the Spec Advertising Department at The Arizona Republic was something new and exciting. One day it was creating a special section of new car models, the next shooting photos in the studio for the Super Sunday Job Search Campaign, the next recreating an entire mock front page as a gift to a retiring executive ... or creating spectacular ads. And with an amazingly talented group of graphic designers and writers – we were constantly re-paired and re-grouped for each project so that we could all work together. This ad promoting a special rodeo insert still stands out as my favorite. Probably because of its simplicity. I remember the graphic designer creating the effect on his monitor –  to demonstrate bucking motion – I said, 'wow, I feel like I'm riding on that bull!' The next thing I said, 'Look for a ride on the inside'. And that was a wrap. 

Scripps Health Foundation hosts 14 major multi-million dollar philanthropic fundraising event each year to raise funds for life-saving technology and programs. I directed collaborative teams of 20+ event planners, graphic designers, digital media producers and civic leaders to brand, strategically plan, write content and coordinate the production of more than 55 pieces of collateral and public relations pieces for each event.