As co-director of Southern California Region’s team  of internal communications managers and editors, we led the efforts to co-create and redesigned the region's bi-monthly publications delivered to 55,000 physicians and staff. To save costs and create a unified look and feel across the region, our team collaborated on the regional level, then worked in our own service area to host focus groups, naming contests and kick offs. In San Diego, we replaced what was more of a home town newsprint publication available on paydays - appropriately called 'Payday Postscripts' - into 'San Diego Pulse'. During our national convention, Kaiser Permanente CEO George Halvorson praised the regional redesign and implemented our rebranding as the national Kaiser Permanente internal publication standard for all regions. Rebranding increased hard-copy publication subscriptions by 40% in San Diego County, thanks to a more pleasing look and feel, along with drastic content changes that were more professional and applicable to the readership.