Based on an original campaign for Scripps Open Enrollment, this campaign retargeted users that had already visited the website. But this wasn't the only iteration ... I developed more than 25 different versions, for each of the personas and demographics. It was fun coming up with ideas that related to Superman without being trite. Small spaces, such as this banner, need to covert the user, but with very few words. And those words need to be especially chosen to effectively make a huge impact. Always a rewarding challenge when the art and content come together to magically tell the story in just a few seconds.