Working at Sony Electronics North American Headquarters gave me the fascinating opportunity to collaborate with highly-technical product designers and engineers, product managers competing for 'real estate' in the ads, the talented graphic design team who had limited space for each item, and the amazing photographers and model talent – to turn that highly technical product information into effective brand messaging that was then published in 8-page, high-end, glossy advertising inserts that were placed in 11 million U.S. newspapers, as well as on product containers and digital media.