As a digital storyteller, I was part of a whole creative team effort to develop and implement a content marketing and rebranding campaign to promote a $1 Billion initiative for an entrepreneurial banking client. Before, during and after the event to announce the initiative, attendees received inspiring digital messaging and videos that they were encouraged to share with other entrepreneurs. The assets also included email marketing, invitations, web, landing pages, social media – all branded to deliver a cohesive message to boost business expansion and job growth.